20/20 Vision: A Focus on the Future of the Real Estate Industry

20/20 Vision is a unique insight into the trends and directions that will influence the real estate industry during the opening years of the new millennium.

How can we prepare for an unknown and unknowable future without endangering our present status? Co-author of the highly acclaimed forecast for the '90s, Real Estate in the '90s: A Whole New World Ahead, Dahlheimer provides a vision into the new millennium that sees far beyond the traditional confines of the real estate business.

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"Must reading" for anyone wanting to keep pace with this rapidly evolving industry!

Has the entry of large non-real estate entities such as Cendant, NRT, GMAC and MidAmerican Energy already set the industry on a new course?
Will the independent contractor status prevail? Or will a salaried structure replace it?
What services will real estate professionals be providing? And how will they be compensated?
Do consumers really want "one stop shopping"? And, if so, how can it best be delivered? And by whom?
Will the Internet make the traditional MLS obsolete--or will it lead to the creation of an entirely new model for matching buyers and sellers?
What lies ahead for the "mega-agent"? And how will that affect the brokerage firm?
Will a "menu-driven" service delivery system evolve? And how will that affect brokerage profitability?
Will the focus shift from listings to buyers? And how can we develop "Customers for Life"?

Sitting back and waiting for things to change will put a company behind the curve. But jumping headlong into major changes without proper transitional steps can spell immediate disaster. Successful strategic planning requires keen insight to avoid both extremes. And it takes 20/20 VISION to accomplish that! Order copies for your management team today!

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